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While tequila has been Lewis Hamilton’s drink of choice, he wanted an alternative that allowed him to live a busy life without restraint. He quickly realized there was a gap in the market and joined forces with best-in-classic Mexican spirits innovator Casa Lumbre to create an authentic product that follows and respects the traditional process and craftsmanship of tequila in a non-alcoholic form.
Almave is the only non-alcoholic product to use the coveted Blue Agave. Similar to tequila, Almave is made from the same raw materials in the same part of Mexico, only skipping the fermentation process where the liquid becomes alcohol. Almave is a Blue Agave Spirit – providing drinkers with an option to enjoy tequila’s fresh and distinct agave taste and character, without the alcohol. Almave is perfect for sipping or mixing into your favorite cocktail.
Lewis Hamilton is thrilled to embark on this journey with Casa Lumbre to create a product that takes the experience of agave beyond proof…
Lewis Hamilton
7 time world champion of F1
Kendall Jenner
(American model and reality TV star)
Immerse yourself in the essence of Mexican culture with 818 Tequila, the brand founded by Kendall Jenner. Inspired by the sun-drenched landscapes and warm hospitality of Jalisco, 818 Tequila captures the vibrant soul of this iconic land through every drop of its spirits.
Its artisan tequilas are crafted with passion and dedication, using traditional methods handed down from generation to generation. Each bottle of 818 Tequila embodies the heritage of agave cultivation, with meticulous attention paid to every stage of the production process, from planting to distillation.
Whether you prefer to savor Añejo tequila aged for over a year in oak barrels, Reposado tequila with notes of caramel and vanilla, or Blanco tequila with its lemony note, each glass of 818 Tequila takes you on an authentic sensory journey, where complex flavors and enchanting aromas invite you to explore new horizons.
Casamigos was created by close friends George Clooney, Rande Gerber and Mike Meldman, inspired by their sunny escapades at Casa de Meldman in Mexico. The name, which means "houses of friends" in Spanish, celebrates the spirit of camaraderie and sharing that gave birth to this exceptional tequila.
Each bottle of Casamigos is the result of a meticulous manufacturing process, starting with blue agaves matured for seven to nine years in the highlands of Jalisco. These agaves are then slowly cooked in traditional brick ovens before being naturally fermented. Distillation takes place in copper stills, creating a tequila of remarkable smoothness and purity.
Discover the range:
Casamigos Blanco: a crystalline, slightly sweet tequila with notes of fresh agave, perfect for refreshing cocktails or pure sipping.
Casamigos Reposado: aged for seven months in American oak barrels, this tequila offers rich notes of vanilla and caramel, with a smooth, velvety finish.
Casamigos Añejo: a gem aged for 14 months in oak barrels, this tequila presents complex aromas of toasted oak, chocolate and dried fruit, offering a rich, luxurious experience.
George Clooney
(American actor, director and film producer)
Jay-Z
(American rapper and businessman)
The Armand de Brignac house, born from the collaboration between the American rapper Jay-Z and the Cattier house, is easily identifiable thanks to its emblematic Ace of Spades. Its ambition is to create an exceptional champagne representing the excellence of Champagne. The careful selection of the first and finest fractions of the cuvée pressing is a distinctive characteristic of Armand de Brignac, aiming to produce the best possible champagnes. This rigor and meticulous attention to detail ensures that the fruit teems with vibrant character, with a soft texture and balanced acidity.
Each bottle of Champagne Armand de Brignac benefits from a unique dosage, including the finest wine base from the harvest, aged for a year in a new French oak barrel. This touch of winemaking lends a subtle complexity to the finished vintages, with notes of pastry, vanilla and toast.
Preserving the environment is at the heart of the management of HVE level 3 certified vineyards, the highest environmental certification issued by the French Ministry of Agriculture, guaranteeing attentive care for reasoned and sustainable agriculture.
The first edition of Armand de Brignac champagne, Brut Gold, is the emblematic vintage of the range. Respecting the ancestral tradition of blending Champagne, Brut Gold combines three vintages from the most renowned plots in the region, offering a cuvée that reveals a lively character of fresh fruit with a supple texture.
Carnival, JoeyStarr's rum brand, embodies the raw energy and passion of its creator. Coming from the world of French rap, this brand celebrates the festive and vibrant spirit of the Caribbean. Carnival rums are the result of artisanal know-how combined with a modern and daring approach to distillation.
Each sip of Carnival Rum transports the senses on an exhilarating sensory journey, revealing rich and complex notes that capture the very essence of tropical islands. From the sweet sweetness of exotic fruits to spicy and woody nuances, each expression of Carnival offers a unique and captivating taste experience.
Beyond its sensory character, Carnival also embodies a way of life, an invitation to celebrate life with intensity and authenticity. The brand is committed to preserving artisanal traditions while embracing innovation, creating rums that transcend cultural boundaries and captivate spirits lovers around the world.
JoeyStarr
(French rapper, producer, actor)
Booba
(French rapper, producer and actor)
Discover the D.U.C Triple Cask whisky, born from Booba's meeting with two distillers who share a common passion for whisky.
If distillation is a skill, blending is an art. The contact with the barrels, the influence of their origins makes D.U.C a Whiskey with a distinctive character.
The craftsmen of Maison DAUCOURT have managed to achieve their ideal. By combining flavors from the origins of bourbon, Sauternes and cognac barrels, they created a whiskey with apparent sweetness and a powerful identity.
Tasting notes
On the nose: sweetness of candied fruits, apricot and plum. A pleasant note of orange blossom accompanied by a touch of vanilla.
In the mouth: An approach of finely peated malted cereal, a subtle woodiness which gives way to notes of pastries and caramelized dessert. Delicate and delicious on the finish reminiscent of cocoa, dried orange peel and hazelnut.
Famous British rock singer and songwriter Sir Rod Stewart took his first steps into the spirits industry with the launch of Wolfie's Blended Whiskey. After two years of extensive research and development, this whiskey was introduced to the British market, then to the United States, and is now being launched in the French market.
Working with his business partner and long-time drinks expert, Duncan Frew, Stewart created this Blended Scotch Whiskey by partnering with the Loch Lomond Distillery, whose origins date back to 1772.
“The Loch Lomond distillery is one of the oldest and most respected in Scotland, and we wanted to work with only the best,” Stewart said. “Fortunately, they have been very generous in allowing us to do numerous tastings – for professional purposes, of course. »
Made on the banks of Loch Lomond, Wolfie’s is a blend of grain whiskey and malt whiskeys, offering a lightly peaty and smooth final blend, with notes of comforting cinnamon, fresh vanilla and baked apples. It also has delicate touches of sweet peat and syrupy pears, followed by a finish marked by candied citrus peels and sweet oak spices.
Rod Stewart
(British rock singer and songwriter)