Maison Moët & Chandon unveils its new edition, designed by Pharrell Williams
Since 1743, Moët & Chandon has been crafting wines and products of excellence. Continuing this legacy into early 2025, the Champagne House collaborates with American designer Pharrell Williams to honor both its rich history and the craftsmanship of French artisans. Delving into the archives of the House in Épernay, Moët & Chandon and Pharrell Williams discovered that in 1892, what is now the brand’s iconic necktie on the bottle was originally a ribbon. A true emblem of the Maison, this ribbon-turned-knotted tie becomes the key element of this new edition.
ABOUT MOËT & CHANDON
Founded in 1743, Moët & Chandon owns the largest vineyard in Champagne and boasts exceptional savoir-faire, with one of the most extensive portfolios of champagnes. Present in over 150 countries, its creations perpetuate the Maison’s signature winemaking style, from the iconic Moët & Chandon Brut Impérial to the innovative Moët & Chandon Ice Impérial, and the pinnacle of haute oenology with Collection Impériale, launched in 2023. Inspired by its visionary founders, Moët & Chandon infuses innovation and creativity into every initiative, whether through the meticulous crafting of its products, the development of new cuvées, or the reinvention of tasting rituals. As a leader in Champagne, the Maison is committed to the well-being of its employees and communities and actively contributes to nature and biodiversity preservation through its Natura Nostra and Essentia programs, all while crafting wines of excellence.
ABOUT BAQUÉ MOLINIÉ
Baqué Molinié was born from an artistic encounter, driven by a desire to develop innovative textile research and explore new creative approaches across seasons, events, and collaborations.
Since 2011, Laetitia Baqué and Victor Molinié, both graduates of the École Supérieure d’Arts Appliqués Duperré, have combined their expertise. Fueled by curiosity and a passion for craftsmanship, they have traveled to embroidery workshops in France and India, honing their skills as textile designers.
Trained in both craftsmanship and design, Laetitia and Victor draw creative energy from their differences. They advocate for a dialogue between design and craftsmanship, where form and material resonate in harmony. They have perfected their embroidery techniques and proudly embrace the decorative arts, producing pieces of exceptional savoir-faire that interact seamlessly with the uniqueness of a space, a client, or a project.
In October 2018, they founded Baqué Molinié and established their workshop at the Villa du Lavoir, an artisanal hub dedicated to creation, research, and exchange. There, they craft unique pieces and develop tailor-made solutions for a diverse range of applications, including objects, accessories, Haute Couture, décor, design, and scenography.